
Consistently applied, these guidelines will assure a high level of recognition for the corporation, by providing both efficiency and continuity in the appearance of all of Priority’s visual communications.
| Priority builds quality into the products and services that carry
its name; yet the way in which the company is perceived is shaped
largely by the collective appearance of the various messages it
presents. Every visual statement – whether advertisement, brochure, or
expo – communicates an impression of the company’s character; each one
identifies Priority and helps to determine the company’s brand image.
The Identity assures a high level of recognition
The
consistency of its communications must encompass the total framework of
every messageThere must be a “style” in which the company’s messages
are presented, one which is at once effective, consistent, and
immediately recognizable.The corporate style for the organization and
presentation of information, as outlined in this guide, provides a far
broader set of visual identifiers than the name Priority alone. Consult this Corporate Identity Manual
Make it a habit to consult this Corporate Identity Manual when you are making publications for Priority. If we all follow the rules and respect theguidelines then our documents will bear the stamp of the professionalism that are carachteristic for us at Priority. Download
Download Priority Identity Manual here >>
Download Priority logo package here >>
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